Business in Christmas; A look at preparedness and sales in some markets

A visit by to  is kaneshie  market Nukrmah circle, Lapaz Tema station and the central business district reveals that the Christmas business is to
Pick up.

With barely two months to Christmas, it appears that the usual scene ahead of the holiday season is missing this time around. Usually, around this time, traders begin to stock up for the expected sales boom, whiles some celebrants start buying ahead of time.
The situation is not the same this year with the distractions of the COVID-19 pandemic and the upcoming general elections.

Usually, around this time, traders begin to stock up for the expected sales boom, whiles some celebrants start buying ahead of time.
The situation is not the same this year with the distractions of the COVID-19 pandemic and the upcoming general elections, Taking a walk through the markets you could hardly find any display of the usual Christmas items one would expect to find as the season approaches with the exception of drinks biscuit shoe bags, clothes dolls toys for kids.

There is no money in the system ahead of Christmas festivities you see business pick up but not this time  Akua Owusuwaa Have gone for news stock ahead of time Things are expensive due to covid and closed borders.

Walking through the market with goods displayed  the market was empty with buyers big Joe in a conversation told me, The goods they have is what we sell all year round preparations is on I should say  business is picking up but I hope it gets better when we inch closer to Christmas festivities

This is what we do all year The Christmas business is yet to start all the business is okay Efya said But despite the usual hassle and bustle of the market, there was hardly any display of the usual Christmas items one would expect to find as the season approaches with the exception of drinks biscuit shoe bags.

Some of the traders attributed the slowdown in activities mainly to the COVID-19 pandemic and its impact on importation of goods, and also due to a focus on the general election in December.

They were however hopeful the situation may improve in the weeks to come.

“At first, sales for Christmas used to start in June. But this year, nothing is happening. It’s not because of the COVID. People don’t have money. People show interest in the goods but cannot buy because they don’t have money. Also, because it’s an election year, people don’t want to spend their money. So I am praying for a change,” she said.

Some Traders say they have had to increase prices of goods since duties paid on imports have increased.

“There have been huge price changes. Because the goods are not coming, the few that are in the system have been increased.”

Nonetheless, he’s hopeful business will pick up for him to cash-in during Christmas after the usual discount is placed on his goods.

The sale of footwear, however, appeared to have picked up slightly for some sellers. Traders say is as normal as it could be around this time.

By Naa Anyema Collison

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