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Printing Industry: How Business Is Picking Up Ahead Of Elections

There is no doubt that the coronavirus pandemic has literally rendered some businesses activities ineffective
However with the easing of restrictions, one suspects to see some changes, Naa Anyema Collison takes a look at how business is picking up in the printing industry ahead of elections with the focus on Accra new town which is one of the busiest printing hub in the capital.

Accra Newtown is one of the hubs for printing needs ranging from books to posters, invitation cards, branded t-shirts, souvenirs, banners, Calenders, and more. 
Since Ghana recorded cases of COVID-19 on March 12 2020 the impact has been very dire on the printing hub resulting in temporary closure of many printing companies.

Traders say because of COVID-19  restrictions the printing of invitation cards flyers, excise books and souvenirs and others have been limited.
But after weeks of economic difficulties, the restrictions were eased on Mach 31 with church weddings, conferences, funerals, were excepted to hold but with not more than one hundred people. 

As the country prepares to head to the polls on  December 7, political parties have scaled up the printing industry.

This year the printing industry has been different with the existence of COVID-19 pandemic which has changed the mode of doing business, and many have adopted the virtual approach.
But players in the industry are optimistic  for good business  in the months ahead of the elections

Story by Naa Anyema Collison

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