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PUMA slashes sponsorship deal with GFA by 30%

Puma has slashed its sponsorship deal with the Ghana Football Association by 30% because of the West African country’s ‘diminished global appeal’.

According to a report, the German kit manufacturer cut their package by about 30% in the new deal which was signed the Normalization Committee in 2019.

This has been attributed to the negative publicity the country got from the premiere of the ‘Number 12’ investigative documentary on corruption and match-fixing in June 2018.

This means the provision of kits up to a five hundred thousand euros per year and a financial contribution of eight hundred thousand euros per year have been reduced.

Also, the financial benefit of about hundred thousand Euros to Two hundred thousand euros for playing in major competitions like the Africa Cup of Nations (AFCON) has been cut.

Ghana FA Executive Council member Nana Oduro Sarfo said the figures have changed a little because of the exposé, because of sales, because of popularity, but we [the new FA administration] have been there to speak to them and we will see how we can come back to that level [we used to be].”

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